So let’s continue what we had started and get “conscious” about our fashion choices are affecting mother nature. Taking responsibility of being a big producer, H&M works both on its own practices to be more environmentally friendly and moreover it takes our attention to recycling habits and opportunities with is awareness campaign.
Did you know that, the production of a t-shirt requires 15 bathtubs of water and “Better Cotton” used by H&M requires 20% less. 10% of the pesticides are used in cotton production, and using organic cotton means no pesticides. Another not-so-fun-fact is that a t-shirt requires 4m2 agricultural land and it can be used to produce 700 kg potato instead.
Imagine you wear great pieces that are also helping world struggle with the great virus that relentlessly ruin it, which is called human. I think it is high time we all start to think about our everyday choices and how they will affect the future world and generations.
H&M Conscious has everything you need from a collection. You can rock the night look in Organic Cotton. For more amazing environmentally conscious pieces: http://www.hm.com/tr/consciouscollection