So let’s continue what we had started and get “conscious” about our fashion choices are affecting mother nature. Taking responsibility of being a big producer, H&M works both on its own practices to be more environmentally friendly and moreover it takes our attention to recycling habits and opportunities with is awareness campaign.
I love a brand that takes responsibility and tries to change something, anything, for the better. That is what H&M does with its H&M Conscious Collection. If you remember (which is highly impossible) I was extremely excited to see H&M Garment Collecting initiative sometime that looks like ages ago (but in fact it was in Dec. 2012). H&M Conscious Collection is a part of that environment-loving, tree-hugging, earth-saving amazing company’s effort to make fashion sustainable and reduce consumption.